He looks innocent enough. This is Lena's father. He is a mad scientist. He's the one that made this samagon.
In Russia when you don't want to do vodka you make your own. I think it's more economical over there even though real vodka is cheap compared to Western standards.
All I know is that when I woke up I did not have a hangover, and the stash I brought back with me is right in front of me with hardly any of it gone because all my friends are too chicken to drink it.